Having spent 30 years in the biscuit baking business, I know that our favourites are not what they once were; over the years taste has been compromised by the big manufacturers. Our biscuits are inspired by original recipes - simple ingredients such as syrup, fruit peel, demerara sugar, molasses, butter and trusted methods - mixing very slowly, rolling out our dough and cutting it. Great taste is our only aim.
Complaining so often about biscuits, my wife said I had to put up or shut up! I called my first ever biscuit boss and he said you can only do it if people prefer your biscuits at least twice as much as the brand leaders; so that became our benchmark. I met all my baker friends and asked them if we could do it? It took a long time and a lot of baking but we finally did.
Could we find a bakery that could make it to our specification? Fortunately we could! A robot at the packaging end but a big home style mixer at the front end where we can add bags of good things– in the big factories, everything has to go down a pipe.
A simple approach with a bit of love - that’s PROPER biscuits.
Simon Tuckey, Founder